Masoom Minawala's Leg-Baring Moment at Cannes
The winding stairwell of Hotel Martinez, Cannes, has grail status when it comes to picturesque backdrops. Leaning against its balustrades for her high-wattage appearance on the opening night of the Cannes Film Festivalthis time around is fashion influencer Masoom Minawala-Mehta. She is making her Angelina Jolie-inspired-leg-barring dreams come true in this yellow, silk taffeta gown by Kosovo-based designer,Lia Stublla. The result: regardless of what the weather apps suggest, it is summer – at least on the gram – for the influencer’s one million followers.
Even though Cannes is not a casual event, Minawala-Mehta, who is walking the carpet for L'OréalIndia, has managed to inject fun into her dress thanks to itscolour. The pastel, egg yolk-inspired yellowis oddly reminiscent of Rihanna’s now-iconic Guo Pei-designed Met Gala outfit. Stylist Sanchi Gilani’s understanding of restraint and thoughtfulness comes through in her decision to abandon unnecessary accoutrements, using only a pair of earrings and à la mode Prada heels that amplify the verticality of the silhouette. Overall, our trend takeaway – if Minawala-Mehta’s ultra-sophisticated look is the reference – is simple; when it comes to nailing red carpet appearances, less is always, always, more.
One of the very few Indian fashion influencers who can proudly flex her humongous social media following to attract mainstream big brands like Louis Vuitton and Christian Dior, Minawala-Mehta’s to wear a smaller, lesser-known designer comes across as metaphorical. Think about it, there was a time when the red carpets of Cannes were inaccessible to anyone who did not wield celebritydom of a certain prowess. Lesser, even, if you are not a darling of the international media. In 2019, Minawala-Mehta became one of the handfuls of her kind – an influencer– to represent a small, but mightily growing section of micro celebrities entirely comprising mavericks who have amassed brand endorsements simply because of their social media genius.
While mainstream celebrities like Sonam Kapoor-Ahuja, Aishwarya Rai-Bachchan, Deepika Padukone, and Priyanka Chopra-Jonas – endlessly photographed and subjects of multitudes of clickbait listicles –are visibly missing from the event, courtesyCOVID-related travel restrictions, micro celebrities like Minawala-Mehta are democratising fashion by turning up at these high-glam events, giving stage to smaller designers. Now, isn’tthat what ‘influencing’ is all about, aside from the selfies, the style guides, and the trend how-tos?
Stay tuned for more Cannes fashion sightings!
Also Read: 5 things you need to know about the Cannes Festival