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Masoom Minawala's Leg-Baring Moment at Cannes

Masoom Minawala's Leg-Baring Moment at Cannes

Fashion
Image: Instagram

The winding stairwell of Hotel Martinez, Cannes, has grail status when it comes to picturesque backdrops. Leaning against its balustrades for her high-wattage appearance on the opening night of the Cannes Film Festivalthis time around is fashion influencer Masoom Minawala-Mehta. She is making her Angelina Jolie-inspired-leg-barring dreams come true in this yellow, silk taffeta gown by Kosovo-based designer,Lia Stublla. The result: regardless of what the weather apps suggest, it is summer – at least on the gram – for the influencer’s one million followers.
Fashion
Image: Instagram

Even though Cannes is not a casual event, Minawala-Mehta, who is walking the carpet for L'OréalIndia, has managed to inject fun into her dress thanks to itscolour. The pastel, egg yolk-inspired yellowis oddly reminiscent of Rihanna’s now-iconic Guo Pei-designed Met Gala outfit. Stylist Sanchi Gilani’s understanding of restraint and thoughtfulness comes through in her decision to abandon unnecessary accoutrements, using only a pair of earrings and à la mode Prada heels that amplify the verticality of the silhouette. Overall, our trend takeaway – if Minawala-Mehta’s ultra-sophisticated look is the reference – is simple; when it comes to nailing red carpet appearances, less is always, always, more.
Fashion
Image: Instagram

One of the very few Indian fashion influencers who can proudly flex her humongous social media following to attract mainstream big brands like Louis Vuitton and Christian Dior, Minawala-Mehta’s to wear a smaller, lesser-known designer comes across as metaphorical. Think about it, there was a time when the red carpets of Cannes were inaccessible to anyone who did not wield celebritydom of a certain prowess. Lesser, even, if you are not a darling of the international media. In 2019, Minawala-Mehta became one of the handfuls of her kind – an influencer– to represent a small, but mightily growing section of micro celebrities entirely comprising mavericks who have amassed brand endorsements simply because of their social media genius.
Fashion
Image: Instagram

While mainstream celebrities like Sonam Kapoor-Ahuja, Aishwarya Rai-Bachchan, Deepika Padukone, and Priyanka Chopra-Jonas – endlessly photographed and subjects of multitudes of clickbait listicles –are visibly missing from the event, courtesyCOVID-related travel restrictions, micro celebrities like Minawala-Mehta are democratising fashion by turning up at these high-glam events, giving stage to smaller designers. Now, isn’tthat what ‘influencing’ is all about, aside from the selfies, the style guides, and the trend how-tos?

Stay tuned for more Cannes fashion sightings!

Also Read: 5 things you need to know about the Cannes Festival