A Mesmerizing Festive Collection – Presenting Jashn-e-Riwaaz by Fabindia!
The festival of lights is a time to celebrate culture and traditions, and what better way to do so than by wearing ethnic ensembles? Ethnic ensembles that not only make you look good but are crafted consciously. When people look for something that celebrates tradition, appreciates heritage, honours artisans, they tend to look towards Fabindia, a change-maker and community leader when it comes to indigenous craftsmanship with contemporary designs. The festive collection by the brand, Jashn-e-Riwaaz by Fabindia, is an amalgamation of celebration juxtaposed with meaningful craftsmanship.
India enjoys a rich and diverse heritage that is filled with myriad stories, memories and experiences. Jashn-e-Riwaaz by Fabindia takes everyone back in time through its designs and style that tell a sequential tale that works as a travelogue through the past. The effervescent alta laal hues with sunheri gold, the magic of magenta juxtaposed with shimmering teals and sapphire blues balance the joyous nostalgia with new memories. This festive season, get drenched in tradition, soaked in colours of affection, drawn with a dash of modernism for generations to connect with Fabindia.
Artisanal textiles and crafts play a significant role in representing the traditions and culture of India and Fabindia bring them to the forefront with their designs. From the gorgeous weaves of Chanderi and Maheswari to the rich hues of Banarasi, the delicacy of the Aari embroidery to the punch of the patchwork and appliques, the beauty of Ajrakh, Dabu and gold Khari prints to the textures of Tussar, Ghicha and Gajji, these stunning outfits can be passed on as heirlooms from generation to generation.
Fabindia, through its 61-year legacy, spanning 312 stores across the country and 12 international outlets, celebrates artisans and crafts steeped in history and culture yet is relatable to the diverse diaspora of Indians all around the world. The brand’s festive finds include a myriad of narratives this season that strengthen their foothold in the modern design and lifestyle world with a fun narrative and storytelling approach on their social media platforms and e-commerce platform as well as experiences at their stores pan India.
The apparel, home décor and personal care collections are now available in Fabindia stores across India as well as on fabindia.com. Regular updates can be found on Instagram @fabindiaofficial and @fabindiahome.