Raw Mango's Lakmé Fashion Week Collection Was All about Nostalgia & Nuance
Sanjay Garg of Raw Mango is known for his nuanced creative sensibilities when it comes to fashion. For his Lakmé Fashion Week virtual film, the designer travelled back to his hometown Rajasthan and captured the true essence of a Marwari wedding in his latest showcase. From casting real people to shooting it across actual locations instead of make-belief sets, Garg’s presentation was far more relatable than the ones we see with larger-than-life grandiose. The campaign followed a simple, traditional wedding with people immersed in celebratory joy, dressed in Raw Mango’s trans-seasonal lehengas and saris.
Traditional wear no longer has to be heavier than the human body, something that was evidently present in this line. Gota and bandhej work was experimented with for the first time. The colour palette Ranged from gulabi rani, red, rustic orange, and purple with the Peacock motif spread throughout.
In a conversation with Femina, Sanjay spoke about his collection, ‘Moomal’ at length.
Your collection is rooted out of the craft, culture, and folklore of Rajasthan, what inspired you to do this?
I was born in Rajasthan, a collection drawing from there has evolved over the years. This collection, in particular, draws from a continued lens of questioning on the perceptions of classic and folk.
Designers often try to sell aspirations through their clothes, but your collection brought relatability in fashion, was that a conscious choice?
No, I have always tried to speak about what is natural to me and what is aligned with my reality. My collections are for real people; hence when I showcase the clothes, it has to sell that narrative.
Tell us about the process behind creating this kaleidoscopic experience through your fashion film?
Films have always been an important part of our storytelling narrative - the process of creating the collection and conceptualising began last year, but the content creation happened during the lockdown, which of course came with its own set of challenges. But being back home brought back so many memories...
The silhouettes are an amalgamation of old classics with a tinge of modernity, how did you attain that?
There is a problem with dividing the two and putting them in separate boxes. Tradition is not passe to me; it is very much part of our future. I envision the future through the past.
The pandemic has severely affected the fashion business, what are changes did you make in your brand to adapt to the new normal?
We launched our online store because people are unable to come to the store now and have reduced the number of collections and garments to sustain our operations.
Also Read: LFW Day 1: From Gaurang Shah To Raw Mango Here's Everything That Was A Hit