Lifestyle

New Book Launch: The Valentino Garavani VLogo Signature Art Book

New Book Launch: The Valentino Garavani VLogo Signature Art Book
DIY body wash

A Valentino uncensored project  – Maison Valentino conceives an exclusive artbook to showcase and drive the boundaries of the role of 'VLogo Signature', the brand's iconic 70s-inspired logo that harks of modernist essentiality

Book First Look



View this post on Instagram

A post shared by Valentino (@maisonvalentino) on


In a one of-a-kind project, Valentino has conceived an artbook that pushes boundaries to reimagine their classic logo that was first created in 1968. The Italian fashion house refers to it as an uncensored undertaking because there were no creative restrictions during the process where 16 magazines from all over the world were enlisted, and given complete artistic freedom to reinterpret the house's quintessential  logo. The book highlights the role that a logo plays for a brand and the resulting diverse images are representative of what the 'VLogo Signature' is, but also what it could possibily signify in the future.

Printing Process

Curated by the brand's Creative Director, Pierpaolo Piccioli has merged all uncensored 'VLogo Signature' images with his own personal touches: sketches, illustrations and signs. By adding his creative inputs and a fresh eye to this collaborative project, Piccioli traces the stratification of possible meanings that we are not used to seeing, because one would usually be concentrated on the unambiguousness of a logo,  product or a campaign.
 

View this post on Instagram

A post shared by Valentino (@maisonvalentino) on

Maison Valentino is planning a series of activations worldwide: starting from Tokyo at Morioka Shoten Bookstore in Ginza (10th – 15th of November), Rome at the San Lorenzo in Lucina Newsstand and at the Piazza Madonna dei Monti Newsstand (10th – 15th of November), in London at the Shreeji Newsagent (10th – 15th of November), in New York at historical Casa Magazines (10th – 19th of November), and in Milan at the Corso Genova Newsstand (20th – 22nd of November).

The Valentino Garavani VLogo Signature book will also be available for purchase in selected Valentino Boutiques Worldwide and distributed online on www.ideabooks.nl .

Scroll down to see some more of the striking imagery from this unique collaboration.


Page

Page




Page

Page

Page

Page

Page

Page

Page

Page