Business

TCS fastest growing brand of the decade

TCS fastest growing brand of the decade
BENGALURU: TCS’s brand value increased nearly sixfold since 2010 to $13.5 billion in 2019. This has made it the fastest growing brand of the decade and positions it among the top three brands in IT services globally, according to brand valuation firm Brand Finance in its 2020 Global 500 report.

TCS’s year-on-year brand value grew from $12.8 billion to $13.5 billion, making it the fastest-growing among the top three IT services brands for the second year running. “Our principal goal is to be the primary growth and transformation partner for our customers,” said its COO N Ganapathy Subramaniam. “This accolade is further recognition of the strength and

depth of our Business 4.0 framework, which underpins everything we’re doing to transform industries and business models.”

Brand Finance’s Brand Guardianship Index has named TCS CEO Rajesh Gopinathan among the top 100 global CEOs worldwide. The index rates CEOs on how well they measure up as brand ambassadors, based on marketing investments, growth in stakeholder equity and business performance.

However, Gopinathan’s 2020 ranking has dropped to 69, from 53 in 2019.

“There is plenty to celebrate for TCS, which has continued its brand growth trajectory, consolidating its position as a top-three global IT services brand,” said David Haigh, CEO, Brand Finance.